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REFRESHING A MARKET

Description

Riclqès is a 180-year-old peppermint spirit maker from France. When entering China, the brand faced a market filled with copycats.

We first set up the brand’s legal entity in China, arranging warehousing and registration of the Tmall Global store. We then developed an online marketing strategy and managed the online store.

We achieved a conversion rate of 10% within the first month.

Riclqès is a 180-year-old peppermint spirit maker from France. When entering China, the brand faced a market filled with copycats.

We first set up the brand’s legal entity in China, arranging warehousing and registration of the Tmall Global store. We then developed an online marketing strategy and managed the online store.

We achieved a conversion rate of 10% within the first month.

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