Challenge: With insufficient communication and brand exposure recent years, most of the consumers only aware Oishi as "Childhood favorable snacks". Most of millenials are not familiar with the brand-Oishi. There is dissmissive emational connections between Oishi and it TA's. In addition, Chinese potato chips market is intensive competitive, and Lay's potato chips has already launched similar wavey chips two years ago.

Insipration: According to market research on targeted audience between 15 years old to 30 years old consumers, we found that potato chips have rarely attached to it consumer's life; Therefore, we need to estibalish a strong connection between Kraken potato chips and gameplayers, to stimulate a better consumer's gaming experience by potato chips. Playing Kraken chips as a "WOW MOMENT" in life, and creating a more innovative brand image that can successfully blends into young consumer's life.

                                                                                             Creative Solution: Creating Kraken Shark chips as game chips. Renamed the product and redesigned package. Widely spread the new brand image by TVC and collaborate with KOL and gaming room.                                                          

Result: Within limited budget, we created a series of videos and delivered on multiple social channels. And achieved more than 15.9 hundred million exposures in three weeks, successfully built strong connections with young consumers.