CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

GMIC Hello Tech

GMIC 2016

Trends

MICE Hangzhou City Branding

Business Events Hangzhou 2016

Trends

Overall PR and Social Communication for Dongfeng Reynolds ESPACE Launching in China

Dongfeng Reynolds 2017

Trends

2017 Design Workshop

LEXUS 2017

Trends

McDonald’s x Minions

McDonald’s 2017

TBWA\China Group

Momo - Get to Know Me

Momo 2017

TBWA\China Group

ONE PHONE, ONE INSTRUMENT & ONE BAND

Corona 2017

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NIKE AIR MAX DAY

Nike 2017

Mindshare

Turning KFC into Gamers' Playground

KFC 2017

Mindshare

NIKE ANIME MASHUP CONNECTING GENERATION Y

Nike 2016

Mindshare

NIKE HIGHSCHOOL

Nike 2017

Mindshare

Maybelline - Celebrity Endorsement in The Age of Social Media

Maybelline 2016

Mindshare

Bacardi Legacy Cocktail Championship

Bacardi 2016

George P. Johnson

SGM - Product Launch & Auto Show

Cadillac, Chevrolet and Buick 2017

George P. Johnson

Tencent League of Legend Anniversary Campaign

Tencent LOL 2017

George P. Johnson

LEXUS NX New Model Launch Campaign

LEXUS NX 2017

Dentsu Advertising