CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

Road Safety - "No Belt No Drive"

AXA 2016

Publicis WORLDWIDE

Accor Hotels - Book Your Next Memory

Accor Hotels 2016

Publicis NURUN

Martell - Noble of our Times

Martell 2016

Publicis NURUN

L'Oreal - E-Commerce solutions for luxury divsions

L'Oreal 2016

Publicis NURUN

CCTV: I'm 23!

CCTV 2016

DDB

Wrigley - Promotion

Extra、Doublemint、5、Sugus、Skittles 2016

Dawson

Georgia Coffee Train Zings Your Taste Buds

Georgia Coffee 2016

Cheil PengTai

Yili - Health Everyday

Meiyitian 2016

Cheil PengTai

Friends of Nature (NGO)

Friends of Nature (NGO) 2016

Cheil Greater China

Aershan Mineral Water

Aershan Mineral Water 2016

Cheil Greater China

IFAW & IFENG

IFAW & IFENG 2016

Cheil Greater China

Crayola

Crayola 2016

VMLY&R

Unstoppable with #MyGirls

adidas Women 2016

TBWA\China Group

Search for Free WiFi, Search For Missing Children

Baobeihuijia 2016

TBWA\China Group

McDonald‘s - You Are My CNY

McDonald's 2016

TBWA\China Group

Alipay

Alipay 2016

Mullenlowe Group