CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

GF – GF Man-Day，enjoy being a man

GF 2016

arkr GROUP

Yili – 2016 Olympic Year #"Little Feast" theme marketing

Yili 2016

arkr GROUP

Himalaya FM × KFC – the first self-made audio live show

KFC 2016

arkr GROUP

Pepsi – 2016 Pepsi Summer Marketing “夺罐就现在”

Pepsi 2016

arkr GROUP

NIKE ANIME MASHUP CONNECTING GENERATION Y

Nike 2016

Mindshare

GMIC Hello Tech

GMIC 2016

Trends

Bacardi Legacy Cocktail Championship

Bacardi 2016

George P. Johnson

Mars - Snickers

Snickers 2016

BBDO

Clarins MOT - Loyalty Program Communication

Clarins 2016

STORM A CRM Agency

Uni-President one-package-one code program

Uni-President 2016

STORM A CRM Agency

Oral-B WeChat Member Club

Oral-B 2016

STORM A CRM Agency

LONDON COMMUNITY OF URBANIST

BMW MINI 2016

UNIQUEAD

Wyeth

Wyeth 2016

1FusionDigital

McDonald's: Happy Readers Library

McDonald's 2016

Leo Burnett China

McD’s is Taken Over by Minions!

McDonald's 2016

Leo Burnett China

Caltrate: Building Bone Strength for Bending Mom

Caltrate 2016

Leo Burnett China

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