INSIGHTS | The Source

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Insights

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

China PR Agency Scope 2019 2019 / R3

Media Relation EPR/IWOM Miscellaneous
Measuring the Effectiveness of Celebrity & TV Sponsorships in China 2019 / R3

Entertainment / Celebrity Cooperation Communication Strategy KOL Marketing Content Development Miscellaneous
Connecting The Trends: New Humanity 2019 / Weber Shandwick

Marketing Research & Analysis Miscellaneous
R3 Scopen China Agency Scope 2018 2018 / R3

Brand Strategy / VI Design Marketing Research & Analysis Digital Advertising .Com
Zero-Based Budgeting 2018 / R3

Digital Advertising Media Strategy & Planning Brand Strategy / VI Design .Com
Winning On Media Metrics 2018 2018 / R3

Digital Media Buying Media Strategy & Planning Media Relation Entertainment, Media
China PR Agency Scope 2017 2017 / R3

TVC and Video Creative & Production Marketing Research & Analysis Digital Advertising Entertainment, Media
R3 2016 China Agency Scope 2016 / R3

Marketing Research & Analysis Digital Advertising Digital Media Buying .Com
Modern Advertising Interview Article: THE CAPTAIN, Danny Mok 2016 / Leo Burnett China

TVC and Video Creative & Production Digital Advertising UX / UI Design & Development FMCG
ZenithOptimedia - Mobile of Everything 2014 / Zenith

Media Strategy & Planning Digital Media Buying SEO / SEM Personal Electronics

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