Hydra Energetic Multi Action 8 Refresh campaign

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Challenge: How to break the clutter in the market with a copycat and increase growth.

Idea and Execution (Solution): 8 actions in one step to fight against fatigue.

Leverage an iconic number "8" to introd

Release Date

2014

Client

L'Oréal Pari

Brand

Multi Action 8

McCann Worldgroup China since 1992 mccann.com jia.qiu@mccannwg.com View Agency Profile

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