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One step for sharp Station

Description

L'Oréal Men Expert launch the first BB Gel in the male grooming market,

teaching 18-25 years old young men to care more about their skincare with immediate

solutions.

Challenge: How to increase participation and involvement.

Idea and Execution (Soluti

Release Date

2014

Client

L'Oréal Pari

Brand

BB Men

Agency

McCann Worldgroup China since 1992 mccann.com jia.qiu@mccannwg.com View Agency Profile

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