CHALLENGE

In 2016, after the rapid explosion of popularity, Classmate Xiaoming encountered the challenge of how to maintain the existing customers and how to get more potential consumers.

Client needs: attract potential consumers; maintain millions of existing fans; provide data support for brand strategy

INSIGHT

Effective access to consumers: Producers need more direct access to consumers and referenceable data information.

Timely information & data feedback: Most small and medium-sized supermarkets are yet to be data-enabled. Timely response to channel promotions will make it easier for FMCG companies to grasp good opportunities in the market.

Effective channel to accumulate loyalty: In era of Internet, consumer demand is everything, brands need to effectively accumulate consumer loyalty.

Precise advertising investment: The right Internet publicity may further enhance the effectiveness of promotion.

SOLUTION

One bottle one code strategy upgrade.

Classmate Xiaoming has printed the unique QR code of each product inside the bottle cap. After opening the cap, consumers can directly participate in the brand's online activities by scanning. They can also invite friends to participate in games and membership programs. From each consumption node, we fully mobilize consumers' enthusiasm and attract their participation.

PERFORMANCE

In the case of Classmate Xiaoming, the one-package-one-code technology has made a close combination with FMCG products, and can make full use of the QR code data to interact with consumers.

STORM delivered a satisfactory result in terms of consumer code scanning ratio in 2017. Compared to 2016, Classmate Xiaoming saw a 76% increase in the number of scanned bottles in 2017, with over 4 million code scanners in campaign, a 153% increase in membership, and an increase in WeChat followers to 1.56 million.