CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

BMW Warm Heart Fund

Warm Heart Fund 2014

Shunya

LAU

洗衣粉联 2014

Mecool

Dongfeng-Nissan

DongFeng-Nissan 2014

Shunya

The Handwritten Newspaper

Touch Pad 2014

Maxus

The Tiny Badget That Sold Lots of Cars

Roewe 2014

Maxus

Terracotta Warriors

UPS 2014

Maxus

A New Drive

Qoros 2014

BBH

Hydra Energetic Multi Action 8 Refresh campaign

Multi Action 8 2014

McCann Worldgroup China

IKEA Peak Season of Bedroom Sales

IKEA 2014

BBH

SRX Route 66 Campaign

2014

McCann Worldgroup China

Cadillac

Cadillac 2014

Shunya

Game Changer

Johnnie Walker 2014

BBH

Pump It Forward - 7 sqm of love

JOHNSON's Baby 2014

arkr GROUP

Surprise for First Mother's Day

JOHNSON's Baby 2014

arkr GROUP

THE PEOPLE'S CAR PROJECT

Volkswagen 2014

BBDO

Shave Sexy

Gillette 2014

BBDO