Vinda x Wu Huang IP – Demystifying the explosion of the “sucking cat” paper towel

The listed communication of Vinda x Wu Huang the “sucking cat flavor” paper towel, aiming at the characteristics of the young people "sucking cat addiction", and borrowing the favorite cartoon IP of young people, regardless of the initial suspense poster, to the new product listing and product illustrations, which are always through the IP figure. The measure not only makes the “sucking cat” paper towel deeply rooted in the hearts of people, but also conveys that the brand can play with young people and play new tricks.