CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

Kobayashi Air Pollution Discount Campaign

Kobayashi Pharmaceutic 2016

Dentsu Advertising

DiDi APP Promotion Campaign

DiDi APP 2014

Dentsu Advertising

Alibaba E-auto as the Presenting Partner of FIFA Club World Cup

Alibaba E-auto 2015

Dentsu Advertising

Menarini - Priligy

Priligy 2017

Deeply Impressive

Volkswagen - Bentayga

Bentayga 2017

Deeply Impressive

Mars - Snickers

Snickers 2016

BBDO

Mercedes-AMG 43 series

Mercedes-AMG 43 series 2017

BBDO

Visa 2017 CNY Campaign

Visa 2016

BBDO

PANDA OYSTER POP-UP KITCHEN

DENMARK IN CHINA 2017

arkr GROUP

Burger King Xmas Campaign

Burger King 2017

arkr GROUP

NetEase Virtual Editor-In-Chief Wang San San

NetEase News APP 2017

arkr GROUP

China Merchants Bank Credit Card

China Merchants Bank Credit Card 2017

1FusionDigital

Wyeth

Wyeth 2016

1FusionDigital

McDonald Crispy Chicken Muffin

McDonald 2017

BBDO

McDonald's: Happy Readers Library

McDonald's 2016

Leo Burnett China

McD’s is Taken Over by Minions!

McDonald's 2016

Leo Burnett China