For the “future Image and art co-creation” mobile phone vertical screen movie – the work “Wukong” of director Cai Chengjie, we use emotional resonance as the core and innovative marketing as the means, closely linked to the two innovations of “vertical screen movie” and “IP integration”. In addition, the integrated communication campaign , which combined the classic image of "Wukong" to create an online " young hero dream" and offline "Dream of the Children’s day " . Not only conveying the image power of the product, but also creating multi-layer, Phenomenal hot topics and emotions event. For the “future Image and art co-creation” mobile phone vertical screen movie – the work “Wukong” of director Cai Chengjie, we use emotional resonance as the core and innovative marketing as the means, closely linked to the two innovations of “vertical screen movie” and “IP integration”. In addition, the integrated communication campaign , which combined the classic image of "Wokong" to create an online " young hero dream" and offline "Dream of the Children’s day " . Not only conveying the image power of the product, but also creating multi-layer, Phenomenal hot topics and emotions event.

#悟空##未来影像# The total topic reading volume is 290 million+; #悟空# Weibo hot search on the list of 17th, knowing the hot search first, "Wukong" official broadcast volume 1100W times, video playback total 100 million ;
#未来影像# Exposure increased by nearly 8000W，  P30 rose 100% to 2700W, WeChat end spread 300+ articles, 10W+10, social KOL reading 1640W, the amount reading of PR media + other self-media are nearly 8000W;