We used DeepZero | iPinYou DASS database and operator data to identify and locate specific audiences for different product lines of PVM. APK&OTT overlay ads were then targeted to these audiences, and joint frequency control was applied across multiple media platforms to increase the N+ reach of the brand's advertising. Simultaneously, the targeted audiences were redirected to the brand's Tmall Databank (AIPL) for analysis of their e-commerce attributes, which was then used to adjust the targeting strategy to boost awareness and conversions. This optimization is continuously carried out in long-term cooperation to save the brand's marketing budget.