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Brand Integration

Description

Lee Kum Kee wanted to elevate its connection with Chinese audiences and increase its brand awareness and consideration. Havas found the right variety show and celebrity for Lee Kum Kee to partner with and helped deliver the highest ROI and sales conversion for the brand.

Release Date

2023

Client

Lee Kum Kee

Brand

Lee Kum Kee

Service Scope
Communication Strategy Digital Media Buying Media Strategy & Planning
Industry
FMCG

Agency

Havas Media Network since 2005 cn.havas.com/zh-hant/ edward.zhou@havasmedia.com View Agency Profile

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