此自适应网站仅支持 Chrome、Safari、Firefox 及 IE9以上版本。 This responsive site is only compatible with Chrome, Safari, Firefox, and IE9 & above.

Brand Integration

Description

Lee Kum Kee wanted to elevate its connection with Chinese audiences and increase its brand awareness and consideration. Havas found the right variety show and celebrity for Lee Kum Kee to partner with and helped deliver the highest ROI and sales conversion for the brand.

Release Date

2023

Client

Lee Kum Kee

Brand

Lee Kum Kee

Service Scope
Communication Strategy Digital Media Buying Media Strategy & Planning
Industry
FMCG

Agency

Havas Media Network since 2005 cn.havas.com/zh-hant/ edward.zhou@havasmedia.com View Agency Profile

More Case Studies

Brand Optimization Yili 2023

Brand Transformation Puma 2023

Brand Localization De Beers 2023

Related Case Studies

Wong Lo Kat changed its “surname”for the first time, achieving Hundred-fold sales growth in customized cans Wong Lo Kat 2021
JIYUE Robocar Experience Center’s Digital Experience——Step into a New World JIYUE 2022
Come and Say G’day Tourism Australia 2023
Brand Transformation Puma 2023
Brand Optimization Yili 2023
CHEERING AN INDUSTRY Wines of Chile 2023
DIFFERENTIATING VIBRATIONS Jabra 2023
DISTILLING IRREVERENCE That boutique-y whisky company 2023
PUSHING COOLNESS A.NI.MA 2023
A Tourism Agency of an European Country - 211% Rising on Air Ticket Booking from China Tourism Agency of an European Country 2023
Brand Localization De Beers 2023
LEGO FRIENDS - BESTIES ADVENTURE AT CREATIVE LAND LEGO 2023
MSD Gardasil - Keep Living MSD 2023