CASE STUDIES | The Source

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Case Studies

Digital Advertising

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

Digital Advertising Clear

Visa 2017 CNY Campaign

Visa 2016

BBDO

Himalaya FM × KFC – the first self-made audio live show

KFC 2016

arkr GROUP

Pepsi – 2016 Pepsi Summer Marketing “夺罐就现在”

Pepsi 2016

arkr GROUP

A Luxury Car Brand - Achieved Business Growth through Omnichannel Marketing

A Luxury Car Brand 2022

DeepZero | iPinYou

A Physical Retail Giant Increased the Amount of Cross-Channel Customers and the Average Purchase Price with CDP Systerm

A Physical Retail Giant 2022

DeepZero | iPinYou

A High-end Beauty Brand - Achieved 3x Dormant Users Recalling Rate During the "Double 11" Shopping Festival

A High-end Beauty Brand 2021

DeepZero | iPinYou

Veet - Target Customers Via Omni-channel and Customize Strategies for Different Genders to Maximize Engagement and Drive Conversions.

Veet 2023

DeepZero | iPinYou

Chando - Proving ROI from Connecting Tmall User Data with Other Chinese Leading Media During Big Sale

Chando 2023

DeepZero | iPinYou

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