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Pepsi – 2016 Pepsi Summer Marketing “夺罐就现在”

Description

PepsiCo launched eight EMOJI limited cans.  We use EMOJI as a bridge to bring the brand closer to the young consumer group. We propose “Say It With Pepsi”, which combines the Olympics, food, and dramas that young people like to share. In order to encourage them to express themselves with Pepsi EMOJI, we creates a personal expression of Pepsi EMOJI among young people.

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