Roewe — Tik Tok car marketing is worth looking

Strategic insight:
With the new generation of consumer car demand becoming younger and pursuing personalization, how can auto brands upgrade and keep up with  consumers, while displaying product attributes to consumers, and continuously communicating in the form of content that young users love? Based on the audience fit of the Tik Tok platform, we assisted SAIC Roewe to settle on the Tik Tok brand homepage who started the short video marketing journey.

Creative execution   
For various models of the Roewe brand, we launched a customized short video on the Tik Tok platform. The video content involves multiple content forms such as plots, special effects, teaching and so on.
Plots： Resonating with more young users through high-value actors, constant plots, popular dubbing, and remakes of classic videos.
Special effects: Shoot with special effects, and combine Roewe's lion animation and festival hotspot advantages.
Teaching： Aiming at the habit of taking selfies by Tik Tok users, we use cool image quality style and simple operation process to explain the shooting methods of various blockbusters.
Comprehensive Scene: We integrate familiar life scenes through sitcoms, and at the same time use special effects to effectively communicate the advantages of Roewe's performance so that the users who watch them have a strong sense of substitution and resonance.

Campaign Performance: 
Product information stream is gradually increased in data such as playback volume and average playback time.