Description
Melitta has been a family-owned, global coffee brand since 1908. It identified China as a high-potential market and required precise brand positioning to further gain shares of this highly competitive and innovative market.
We first conducted social media listening, e-commerce data analysis, and a qualitative consumer workshop to verify and localise the brand and launch the brand activation.
Melitta has been a family-owned, global coffee brand since 1908. It identified China as a high-potential market and required precise brand positioning to further gain shares of this highly competitive and innovative market.
We first conducted social media listening, e-commerce data analysis, and a qualitative consumer workshop to verify and localise the brand and launch the brand activation.
