CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

Gudetama

adidas NEO 2020

TBWA\China Group

2020 Women Campaign

adidas 2020

TBWA\China Group

Encounter The Unexpected

Singapore Tourism Board 2019

TBWA\China Group

The Charmed Helmet

Kuaishou 2019

VML Commerce

KFC Colonel KI - The First Colonel to Conquer e-Sports

KFC 2018

Mindshare China

After 10 months of secret preparation, Maniform launched the “Talk to Your Body”campaign with Victoria Song

Maniform 2020

arkr GROUP

Baicorv new product launch live show, as a great crossover marketing audio-visual feast.

Baicorv 2020

arkr GROUP

Aptamil Dual-Nutrition Attacks! “Exploring The Nutrition World” Is on Trend!

Aptamil 2020

arkr GROUP

An Unexpected Partnership

Five 2019

MediaCom

Whispers with Xiaomi

Dove 2018

MediaCom

2018 BOUNCE 2.0 CAMPAIGN

FIVE 2018

MediaCom

Coffee Mate

Dove 2019

MediaCom

Brings 11.11 to the world

Tmal 2018

MediaCom

adidas Original Ozweego Refreshed Cultural Dialogue

adidas Original Ozweego 2019

MediaCom

Brighter Home, Brighter Kids

Dulux 2018

MediaCom

Snickers Air

Snickers 2018

MediaCom

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