Under the circumstances of coronavirus epidemic in 2020, all industries and markets have been affected more or less. For traditional automobile enterprises, it is difficult to hold offline car launch event, so many automobile brands have turned to online for seeking breakthrough. The puzzle of how to grasp network flow from livestream and further gaining more brand advantage has become a big challenge for all of automobile enterprises.
Arkr Group has found that the lifestyle of the core audiences of Baicorv have collectively stepped into the era of "cloud entertainment", and some new forms of entertainment activities such as cloud disco, cloud concert and cloud music festival have become the hotspots of network flow. This also provides Baicorv some new ideas about brand marketing to deal with BJ40 city hunter version launch event. In the new marketing scene, Baicorv collaborate with the IP resources which possess high degree of fit and high popularity to create a multi-dimensional online live show for 2020 BJ40 city Hunter version’s launch.