CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

.Com

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

.Com Clear

Taobao iFashion Week 2020SS Driven by Big Data, A Look Book Varied by Different Communities

Taobao 2020

arkr GROUP

Tmall Gen Z

Tmall 2019

BBDO

2019 TMALL BRAND STRATEGY

Tmall 2019

BBDO

The Charmed Helmet

Kuaishou 2019

VML Commerce

Brings 11.11 to the world

Tmal 2018

MediaCom

VIPKID X Pizza Hut Cross-border integrated marketing

VIPKID 2018

arkr GROUP

WeChat Pay 8.8 Smart Life Day Brand Upgrade Integrated Marketing Campaign

WeChat Pay 2018

arkr GROUP

NetEase Virtual Editor-In-Chief Wang San San

NetEase News APP 2017

arkr GROUP

Momo - Get to Know Me

Momo 2017

TBWA\China Group

There's no strange road in the heart

Didi 2017

UNIQUEAD

Tencent League of Legend Anniversary Campaign

Tencent LOL 2017

George P. Johnson

Whale TV x 《Sing! China》– New voice generation music project

Whale TV 2016

arkr GROUP

GMIC Hello Tech

GMIC 2016

Trends

Alibaba E-auto as the Presenting Partner of FIFA Club World Cup

Alibaba E-auto 2015

Dentsu Advertising

DiDi APP Promotion Campaign

DiDi APP 2014

Dentsu Advertising

So You Think You Can Dance

Jaguar

Uncle Media