CASE STUDIES | The Source

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Case Studies

Communication Strategy

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

Communication Strategy Clear

adidas Originals NITE JOGGER

adidas Originals 2019

arkr GROUP

193 Moons of Ferrero Rocher

Ferrero 2019

TBWA\China Group

NESCAFE joins Justin to play the fan economy

NESCAFE 2019

arkr GROUP

Adidas Z.N.E.

adidas 2019

TBWA\China Group

adidas Originals×JacksonYee Within twelve hours, mixed OZ generation

adidas Originals 2019

arkr GROUP

Defining a new lifestyle with the Circle DNA

Circle DNA 2019

arkr GROUP

McDonald - The Chinese New Year Transfiguration

McDonald’s China 2019

BBDO

An Unexpected Partnership

Five 2019

MediaCom

Coffee Mate

Dove 2019

MediaCom

adidas Original Ozweego Refreshed Cultural Dialogue

adidas Original Ozweego 2019

MediaCom

Oishi Kraken Launch Campaign

Oishi 2019

Wunderman Thompson

Brings 11.11 to the world

Tmal 2018

MediaCom

A mother’s love is not equal to breast milk, Aptamil advocates “用爱喂养”

Aptamil 2018

arkr GROUP

Yasmin Upends Women's Cognition

Yasmin 2018

arkr GROUP

"嘉你更精彩" summer football marketing campaign

Carlsberg 2018

arkr GROUP

Honor-Love without second hand

Honor 2018

arkr GROUP

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