Strategic insight：

Nearly 40% of the young people in China have changed their mobile phones, who leave the old machines that have been eliminated to their parents. However, the old mobile phones often have problems as a communication tool for parents and children. It is necessary for young people realize that “Parents also need a new phone”.

Creative execution:

The short film was released: looking for three groups of amateur families to act in short films, bringing young people into the lives of their neglected parents - choosing not to worry about their children and endure old phones.

KOL detonated topic：the hot topic was detonated when the film released. Many mainstream KOLs were pulling more young people to participate in discussion.

#荣耀年货节#reduce burden with AI：#荣耀年货节# seamlessly on the line, reduce the burden for young people who change new phones to parents. Giving temperature to the technology and bring AI back to home.