"嘉你更精彩" summer football marketing campaign

arkr GROUP assisted Carlsberg are dedicated to promoting "嘉你更精彩" summer football marketing activities. Online, we combine two football peripheral programs to make fun contests H5 to increase the public's attention to football.

Offline, we hold  "观球狂欢派对", each of which adds local elements. Finally, we use sports as the entry point, consumer-centric to create the channel of communication content, won a beautiful football marketing campaign.