CASE STUDIES | The Source

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Case Studies

Service Scope

Advertising
- Print Design & Production
- TVC and Video Creative & Production
Branding
- Brand Strategy / VI Design
- Communication Strategy
- Marketing Research & Analysis
Marketing Services
- CRM / Direct Marketing
- Exhibition Design & Production Services
- In-store POSM / Merchandising & Logistics Management
- Sales Promotion / Activation / Roadshow
Digital Creative
- Digital Integrated Campaign
- Digital Advertising
Digital Technology
- UX / UI Design & Development
- AR / VR
- Data Management
E-Commerce
- E-Commerce Communication Design
- E-Commerce Operation & Maintenance
Media Buying
- Traditional Media Buying
- Digital Media Buying
- Sponsorship / IP
Media Planning
- Media Strategy & Planning
- SEO / SEM
PR
- PR Event
- Media Relation
- Crisis Management
- CSR
- Entertainment / Celebrity Cooperation
Social Media
- EPR/IWOM
- Content Development
- KOL Marketing
- WeChat / Weibo Management
Agency Management
- Agency Model
- Agency Review
- Agency Pool Setup
- Agency Relationship
MarCom Optimization
- Media Auditing
- Cost Benchmarking
- Performance Evaluation
- Investment Assessment

Industry

.Com
Alcohol
Auto
Beauty, Cosmetics
Beverages
Building Materials, Equipment, Farming
Culture, Education
Energy
Entertainment, Media
Finance, Insurance
FMCG
Food
Fuel, Oils
Furnishings, Household Appliances
Healthcare, Pharmaceutical
Household Products
Jewelry, Watches
Luxury
Office Machines, Office Supply
Personal Electronics
Property
Public Services
Restaurants
Retail, Apparel
Sporting goods
Telecoms
Tobacco
Travel, Tourism
Miscellaneous
Cross Categories

adidas #REBOOSTED TO MOVE YOU FORWARD #

adidas 2019

arkr GROUP

The Charmed Helmet

Kuaishou 2019

VML Commerce

McDonald - The Chinese New Year Transfiguration

McDonald’s China 2019

BBDO

SEPHORA – New year red, defined by me

SEPHORA 2019

arkr GROUP

L'Oréal Youth Code Pop-up

L'Oréal 2019

Always

MHD Total Promoter/Merchandizer Management

Hennessy, Johnnie Walker, Moët 2019

Always

SCJohnson Total Promoter/Merchandizer Management

All brands 2019

Always

An Unexpected Partnership

Five 2019

MediaCom

Coffee Mate

Dove 2019

MediaCom

adidas Original Ozweego Refreshed Cultural Dialogue

adidas Original Ozweego 2019

MediaCom

Huawei - Cloud for Good

Huawei 2019

Ogilvy

Oishi Kraken Launch Campaign

Oishi 2019

Wunderman Thompson

Brings 11.11 to the world

Tmal 2018

MediaCom

A mother’s love is not equal to breast milk, Aptamil advocates “用爱喂养”

Aptamil 2018

arkr GROUP

Yasmin Upends Women's Cognition

Yasmin 2018

arkr GROUP

KFC Colonel KI - The First Colonel to Conquer e-Sports

KFC 2018

Mindshare China

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