Top IPs such as "Kung Fu Panda 3" have attracted the favor and pursuit of many brands such as Yili MeiTianyi, Kang Shi Fu, and OMO. Mei Yitian through the host strategy and scene marketing, tailor-made digestive drink for foodies, let them never change their minds. Through the comprehensive integration of online and offline platforms, packaging, video, outdoor, public relations, events and other methods, IP resources will lead the traditional ATL and online sales, through PR integration, to create the entire 360 ° marketing closed loop. At the same time, the use of innovation in content entertainment, product media, resource sharing, and marketing scenarios to drive overall communication.