Nivea Men is targeting the group of men not just the look but with true capability in their own strength and teaming up with actor Huang Jingyu to re-define the new standard of modern capable men.

Integrate the four product function points into the four strengths that a sportsman should have, and strengthen the capability of stylist men.
It also collaborates with the keep platform (fitness app) to accurately launch, target the target group, carry out the outstanding new male concept, and set up a fitness development course to convey the brand proposition and function points in the form of interactive videos.

Celebrity + precise placement, true capable men is redefined by Nivea Men.