With #开挂时间到# as the communication theme, the time period for brewing the ear  coffee is ingeniously likened to the " two and a half minutes" that everyone can have a coffee cup and hand punch pot to  achieve a ritual-like quality of life.

Creative execution：

•Design the main visual picture: using advanced black and white and gold color style，emphasize the sense of high-quality, more prominent gold medal taste;

•Utilizing fan economy to detonate e-commerce sales ：the official Weibo announced the KV of Nestle gold master brand ambassador Liu Xianhua, and simultaneously released # 开挂时间到 # blockbuster,  which immediately detonate e-commerce sales;

•World champion endorsement, good taste ： Invite Du Jianing, the first domestic champion of the 2019 World Coffee Brewing Contest,  who perform the brewing trilogy of this product;