With the advent of autumn and winter, as well as the multi-faceted identity of men, the brand knows that men need different moisturizing products to meet daily skin care. However, male skin care is a market with low involvement and product homogeneity.

GF's autumn and winter moisturizing series is newly launched. arkr GROUP as a long-term partner of GF, who starts from the product force and uses the “The AB side of Man” as the creative core point of communication and in-depth vertical field. Through filmed the brand TVC, cross-border cooperation and the use of multi-point resource integration, we not only help the brand to gain the support and resonance of a large number of users, and effectively conveys the concept of the life as stage, each man behind stage has AB sides.