Strategic insight：

Xiaohongshu needs to seek a breakthrough, find a better way to spread, which can build the anniversary with G point. We need to break through the e-commerce anniversary routine of price marketing; resonate with the attitude and convey the brand spirit; high-quality content stimulates UGC, and increase fans to the APP.

Creative execution：

Attitude is out of the street ：

Xiaohongshu x small fresh meat x  ten attitude posters, appeared in bus stations in 25 cities, which cause heated discussion

Attitude fermenting, accumulating potential energy ：

Social side hype, Xiaohongshu APP open screen and community, and three trailers cause curious, which accumulate flow potential

Attitude is hot, cash flow ：

large outdoor screen, three live broadcast platforms and a 10-hour party party attracted over 70,000 people to watch online at the same time. At the same time, the 6.6 anniversary orders spread to the circle of friends in an attitude, and the secondary transmission effect was amazing.